5 Guidelines For Writing SEO Friendly Content

Creating SEO friendly content usually takes a lot of time. But with a few best-working tips and tricks, you can optimize content for both search engines and users. Most people think SEO-friendly content is not user-friendly. Well, it is a myth! To help you frame the right content that is catchy, interesting, and satisfactory for google bots, we present you with 5 search engine optimization guidelines for writing quality content. Let’s begin:

1. Proper Keyword Research

SEO is mostly implied as creating content with a thought to deliver information. However, keywords play an ideal role. Choosing high-ranking keywords will assist you to hit the search results and reach your audience.

While selecting your focus keywords, explain the following points:

• The search volume of an individual keyword in a specific timeframe. Using incorrect keywords while search engine optimization can lead to a waste of money and effort.
• Think of how a searcher thinks about the keywords you like to use.
• Research top-ranking google links for your keywords to create worthy content.
• Try to use maximum long tail keywords. No matter if they provide less search volume, still they have a great possibility of ranking on search engine result pages. People are likely to use long-tail sentences instead of a particular word. For example “top 10 Digital marketing companies in Dehradun” is a long-tail keyword. Whereas, “digital marketing company” is a short-tail keyword.

The Best Keyword Research Tool In 2022

There are plenty of options to get keywords for your next blog topic. For better search engine optimization and ranking, you can use the below-given keyword planning tools in 2022.

1. SE Ranking Keyword Suggest
2. Google Keyword Planner
3. Answer The Public

• Google Autocomplete:

It offers different keyword suggestions as per user queries. Additionally, SE Ranking has a tool named “keyword suggestions”. It guides you to pick the best keywords similar to how your audience is searching. This way you can write SEO friendly content the right way.

• Generate New Variations:

You can generate new variants of your focus keywords through Quora. It is an online tool to share and discuss business, lifestyle, and industry-related topics that aren’t filtered by google search.

• Research Searches:

You can also use google research searches to know more about what your customers intend to search on google. This is indeed a great idea for proper search engine optimization.

Read More: MUST HAVE SOCIAL MEDIA MARKETING TIPS FOR BUSINESS?

2. Frame Catchy Headings

Headings play a vital role in search engine optimization as well as in user-friendly content. 

Expressive and catchy heads encourage readers to tell what information your blog carries and what the reader is going to get from it. 

To raise your scope of ranking better, analyze your headings for SEO by considering the following points:

•  A proper SEO friendly title is 60 characters. It is because Google shows the first 60 characters only in the search result.
• Try to use the focus keyword in the title. It is better if you can use it in beginning.
• Explain the blog content with great accuracy.

After drafting the heading or blog title, check out its total score using the online tool CoSchedule. This tool helps you analyze the grammar, length, and readability of the heading. By doing so, you get a reliable and SEO-friendly blog title.

Certain words that are best to be used in titles are “Best”, “How to” “Amazing” “Top”, “Must know”, “Surprising”, “Facts”, “Free”, etc.

• Compelling Sub Headings Ideas

Making interesting subheadings will help you improve your blog readability. Creating subheadings in a hierarchy is important. The blog topic should carry only a single h1 and the rest of the subheadings can be of h2 and h3 tags.

It’s presentable when you use different title tags. Using the same tags will lead to confusion for search engine bots and this ultimately affects google ranking.

3. Content Structure

If you like to make SEO friendly content, make sure to follow a systematic structure. Firstly, analyze the main body of your article. Then, divide it into parts to make content framing easier. Once the structure is ready, you can now work on every part individually. Always consider dividing your blog into 3 parts i.e. introduction, main body & conclusion. The main body can be divided into multiple parts and you can write content that resonates with your audience’s thoughts.

Many people tend to skip the conclusion. So, it is ideal to provide a hitting line in the conclusion. You can further add a CTA (Call To Action) option at the end of the blog.

One more thing to consider is the paragraph length. It is ideal to use small paragraphs. This doesn’t mean starting every sentence with a fresh line. But, your paras should be written logically and share a different thought. A small part can be 60-80 words, 4 to 5 sentences. Using varying formatting options like highlighted text, bullets, font style, and type. This makes it easy for mobile and desktop users to read and stay engaged.

4. Use SEO Friendly URLs

Well-framed URLs are key SEO friendly content elements. As per a study, URLs are an important ranking factor. They help in better user experience and are handy to share. Are you thinking about how to write SEO-friendly URLs? Let’s answer it for you:

• Use hyphens to differentiate words. For example https://www.starnexxt.com/blog/top-5-digital-marketing-companies-in-dehradun/
• The average URL length should be approx 60 characters
• Add target keyword in your URLs
• Neglect stopping words like a, but, or, and, an.
• Use simple, relevant, and compelling URLs

5. Optimize Meta Description And Images

The meta description is basically a short summary of the content that the search engine Google takes to present besides your heading in the search results. It is ideal to write informative and appealing to encourage readers to tap into your post. An ideal length of meta description is 155 to 160 characters.

Meta Description= Summary of article + Target keywords

There is no assurance that the meta description will appear on the top search results. Therefore, the best option is to add target keywords naturally in the meta summary.

In addition to this, you should also optimize images in your blog posts to improve user experience. Wondering what Image SEO is? It is quite similar to traditional SEO. Google cannot read image texts. However, it can analyze image content and show it as relevant as per google searches.

To make images SEO optimized, make sure to add relevant ALT text. The alternative text is not visible to the user, but search engines use it to interpret image information. At times, due to poor connectivity, images take time to load. At that time, alt text is visible to the user.

To Conclude:

Doing search engine optimization and creating SEO friendly content may take a little time, however, it will be helpful in the long term. If you are someone, who is looking to write SEO friendly content for your website and blogs, do consider the above-shared tips. In case, all these seem quite a task, you can consult a local digital marketing company. StarNext Softech is a leading provider of SEO service in Dehradun. We can create content that amazes your audience as well as is SEO-friendly. To know more, reach out to us at www.starnexxt.com.